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The IWC Journal

Guides, Insights &
Market Intelligence

Everything you need to know to buy, sell, and invest in luxury watches in India — written by collectors, for collectors.

Authentication

How to Spot a Fake Rolex: 9 Checks Every Buyer Must Know

From the sweep of the second hand to the weight of the case, these nine authentication checks could save you from an expensive mistake.

2025 · 8 min readRead article

All Articles

Buying Guide

How to Buy Your First Rolex in India: The Complete Guide

New or pre-owned? Datejust or Submariner? This guide walks you through every decision you'll face before buying your first Rolex in India.

2025 · 10 min readRead →
Buying Guide

15 Things to Check Before Buying a Pre-Owned Luxury Watch

A thorough inspection checklist that covers authenticity, condition, provenance, and value — before you hand over your money.

2025 · 9 min readRead →
Buying Guide

New vs Pre-Owned Luxury Watches: Which Should You Buy?

Warranty and peace of mind versus better value and immediate availability. We break down exactly when each option makes sense.

2025 · 7 min readRead →
Selling Guide

How to Sell Your Rolex at the Best Price: A Complete Guide

Fifteen proven steps — from condition assessment and photography to timing and platform selection — that maximise what you walk away with.

2025 · 10 min readRead →
India Market

Luxury Watch Import Duties in India: What You Need to Know

Customs duties, GST, and the real landed cost of importing a luxury watch. Know the numbers before you buy abroad.

2025 · 7 min readRead →
Investment

Best Investment Watches for 2026: The Top 10 Ranked

Not every watch holds its value. These ten references — led by the Rolex Daytona — have proven track records as appreciating assets.

2025 · 9 min readRead →
Brand Guide

Rolex vs Patek Philippe vs Audemars Piguet: Which Is Right for You?

Three houses, three philosophies. A head-to-head on recognition, craftsmanship, wearability, investment potential, and which to buy first.

2025 · 10 min readRead →