Launched in 1963, the Cosmograph Daytona has long since transcended its status in the world of watchmaking to become an icon. Its name, inextricably linked to the famous racetrack, as well as its graphic face, have made it a legend.
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Rolex SA is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Founded in 1905 as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.