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The Day-Date was originally designed to be a precious instrument for everyday use. Thanks to a watchmaking prowess that was unprecedented at the time, it offered a solution to those requiring complete mastery of their personal calendar: the Day-Date was the first self-winding, waterproof chronometer wristwatch to display, in addition to the date, the day of the week spelt out in full, in two separate windows. Both change simultaneously at midnight. This revolutionary switch continues to fascinate, nearly seven decades later.
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Rolex SA is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Founded in 1905 as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.
